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ChoreoGraphics Custom Website Design

We have been designing and deploying custom websites since the year 2000. MANY technological developments and restrictions have taken place on the web since then.

Here are some Home-Page examples from a "few" of the sites we have built across a broad array of industries. They include everything from basic presentation sites to eCommerce sites via Shopify, ECWID, etc. The following examples with a red "F" symbol superimposed on the image indicate it was a website built with the older FLASH technology (see the explanation at the bottom of this page regarding FLASH). Examples with a green "C" symbol on the image indicate an eCommerce site. For "some" of the examples we have included LINKS to their "live" website online.

Brief Background History:

Building basic HTML websites was always an option, but from a designer's standpoint they were a nightmare. You never knew how a site was going to appear to the end user on their platform/browser combination which was frustrating at best. After all, the web was never initially designed to even include "images" at all!

To circumvent the inherent HTML layout nightmares, we first started out building FLASH-Driven websites which was a cutting-edge technology at the time. Flash was in many ways a web designer's dream, but had a steep learning curve which involved mastering various versions of ActionScript®. (it's own intelligent coding language). The beauty of FLASH was that when a designer specified a "font" for instance, that font was never substituted on a user's browser and even layout and graphics always looked identical on every user's platform/device, just required a browser plug-in. A FLASH site was really in-essence a self-running interactive animated "movie" with a brain that responded to user's actions. Then a battle ensued between Apple Computer and Adobe (the developer of FLASH), and Apple came out on top. Moving forward users would not be able to access FLASH sites on their mobile devices (phone or tablets). FLASH is still used, but no longer for websites.

Thanks to Apple, FLASH designers were left with no choice but to go back and dealing with basic HTML and it's limited capabilities in comparison. Furthermore CSS (cascading style sheets) was being supported to varying degrees by different platforms, so HTML and CSS were in a real state of flux. To make things even worse, there was this emerging consumer demand to be able to view and interact with websites on the new "postage-stamp size" screen devices (in comparison to standard "letter-paper size" or even larger desktop monitors where there are many design and practical navigation possibilities). Creating content for mobile phones was straight forward enough since there was little "design" involved due to limited screen real-estate, the only option was basically to "stack stuff" in a never ending series of vertical scrolling columns and collapse navigation menus. But what about the rest of the world that was going the other direction and consuming websites on larger and larger desktop screens and expected a more immersive experience? One solution that several people took (and still take) is to build separate websites for desktop and mobile - that gets expensive and difficult to maintain and keep in sync. Another solution was to build "responsive" websites using CSS and Java-script that could deliver the same content in different ways to a multitude of devices at the same time. ALL of the websites ChoreoGraphics has built since 2012 have been built on a "responsive" foundation.